Stephanie Linder – Lost in Linderland

women entrepreneurs medellin

Hi there! Tell us a bit about you and your business.

My name is Stephanie Linder. I was born in the Chicago suburbs and have spent the majority of my adult life living downtown Chicago in the United States. Life was beautiful, but I found myself still unfulfilled because deep in my heart I had always wanted to live abroad. Earlier this year, I made the decision to move to Medellin and haven’t looked back.

I operate a travel blog titled “Lost In Linderland” (a play off of my last name). At its core, I will talk about my experiences in Medellin as a solo traveling woman, challenging the status quo but also providing motivation to others wanting to do the same. There’s an interesting twist to it though, because it will also discuss the topic of egg freezing.

Egg freezing is a technology that allows women to essentially freeze their fertility in time. For example, if you freeze your eggs at 30, and want to use them at 40, your chances of getting pregnant will be that of a 30 year old.  I worked in the fertility space while living in Chicago, so this is something close to my heart.  I hope to weave in this topic throughout the blog and raise awareness.  Now more than ever, women have options and choices.

Lastly, the third extension of the blog will be social media consulting.  I am building this arm out as we speak and will consult with small businesses or new blogs about their social media presence.

What steps did you take to get things going in the beginning?

Setting up a blog was a lot more work than I had initially thought.  Having a solid social media presence and website takes a lot of patience.  It was even difficult picking a name.  I had to learn WordPress, make a logo, ensure all social media pages had consistent messaging and begin to write content.  After that, my focus remains on building my email subscribers.  Lastly, I still make sure I have enough time to read and keep up to date on all current business trends.  It’s all about continuing to educate yourself  so you can be the best advocate for your blog or business.

What is unique about your business?

There are many travel blogs, but I hope that tying in the topic of egg freezing is what will make my blog unique.  It will be a blog about my travels in Medellin, but also educate women about their options so every woman, if desired, can make time for travel and business.

What have been some obstacles for your and how did you overcome them?

My biggest obstacle is choosing what to focus on each and every day.  There is so much to do with a blog, that it can be difficult to organize your to-do list.  My time also becomes extremely valuable.  Choosing salsa dancing over working on your blog/business equates to a 4 hours loss of work.  So I’m learning about balance and trying to be more organized with my to-do lists, doing the most important things in the morning.

Do you have to be business savvy to become an entrepreneur?

Having business savviness is a tremendous asset.  But I don’t think being business savvy means you have to go to a top tier business school or have formal training.  I truly believe most of it is logic.  Do you treat your customers fairly?  Do you thank people for their business? Are you making sure your revenues are greater than your expenses? Do you utilize google analytics and use clear data when deciding what time to post blogs? Being business savvy comes in many forms.  But none of this matters if you don’t have the passion and persistence to follow through on your ideas in the first place.

To what do you attribute your success?

I think networking is a huge contributor to success.  Since moving here, it’s been my number one priority to meet and introduce myself to as many people as possible.  I’ve been surprised, since starting the blog, how many people have come out of the woodwork offering their services and ideas.  It’s been truly humbling.

What are your company’s goals for 2017?If you could go back in time to when you started your business, what would you tell yourself?

Be realistic.  Know that building anything great takes time.  It wont happen over night.  It’s a bunch of tiny steps that when you look back one month, three months, one year – look like giant wins.  Also, keep persisting.  There will be many things that don’t work, many people that don’t reply to your emails and many who will take weeks to respond.  But you can not stop there.  Ask the same person, but in a different way a few months later.  Ask a different person for help, or assistance.  Someone will be there to give you your break and help you along the way.

When you face a challenge, what do you do?

Sometimes I do get upset by a challenge that is not going my way, but I realize that that is OK.  I allow myself a few hours or a day to be upset.  I throw on my favorite TV show on Netflix and just let myself feel down for a bit.  But that next day, I do my best to wake up with a new attitude.

What is your favorite quote?

“I gave you $10, he gave you $20.  You felt that he was better just because he gave you more.  But he had $200 and all I had was $10.”

I like this quote because I believe life is all about perspective. Maybe someone doesn’t give or help you in the way you expect, but maybe they are truly giving you 100% of what they are able – and that’s all that matters.

Follow Stephanie on social:

Instagram: @lostinlinderland
Twitter: @linder_land

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