The Influence Of Female Entrepreneurs On Business – There is a new vision of enterprise that can be found in women’s culture. “Women’s household duties,” says Elisabeth Fenez, French expert for the European Commission for Economic Studies (ECES), “including child-rearing and the financial practical side of housekeeping, have taught them to use their initiative under what are often difficult circumstances, in other words, to be enterprising and innovative.”
The history of women’s social role has always been full of constraints, but it could now be translated into opportunities—which is precisely what many women are doing.
The ECES and OECD studied women’s approach to enterprise creation by looking at the experiences of women who have started new firms with the help of various government–private partnership programs that were designed to stimulate new business opportunities for women.
Whether the study takes place in the developed world or in India, Brazil, or China, the same questions always seem to come forward: What drives women to become entrepreneurs? Where do they find energy? How does their idea emerge and how do they go about implementing it?
The Influence Of Female Entrepreneurs On Business
Almost universally, the women surveyed mention the need to play an active role, to participate, which is to say exist in their own right, and to achieve recognition.
They want to gain more independence. Besides its economic and income-generating role, business ownership contributes to a person’s equilibrium and sense of fulfillment. This motivation is a powerful one, releasing as it does energy, inventiveness, and will to succeed.
Personal circumstances are often the driving force behind a business. These circumstances are invariably employment-related.Women need money but they cannot find paid work, so after a long period of unsuccessful job hunting, they decide to create their own firms. But when they think about what their firms could do, they also show their own special vision of business.
Christina Vasconcelos, 37, is one such woman. Living in Lisbon, Portugal, she felt that children in her city were growing up trapped in an exclusively urban environment. That’s why she and a friend, unbeknownst to their husbands, borrowed 5,000 cruzeros (about U.S. $5,000) against their credit cards to set up “Terra-a-Terra” (“Land to Land”), a firm providing countryside holidays for children so that they could become more familiar with the rural environment and its lifestyle.
She notes: “Innovation is born out of necessity. When an idea meets a large-scale demand, innovation can become a profitable business opportunity.”
In other cases, the driving force is not job hunting, but some form of discontent with the situation at the workplace: examples can be low pay or the lack of career prospects in firms that prefer to promote men. That is the story of Fotini Papadopoulou and Penelope Konstandoudi.